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Different kinds of Stocks:


Common Stock - When people talk about stocks in general they are most likely referring to this type of stock. In fact, the majority of stock issued is in this form. Common shares represent ownership in a company and ties the investor's fortunes to the company. The price of the stock goes up and down, depending on how the company performs and how invests think the company will perform in the future. Some stocks pay dividends, which usually come from profits. If profits fall, there is a chance that dividend payments may be reduced or eliminated altogether. Investors get one vote per share to elect the board members, who oversee the major decisions made by management.

Common stock yields higher returns than almost every other investment over the long-term horizon. This higher return comes at a cost since common stocks entail the most risk. If a company goes bankrupt and liquidates, the common shareholders will not receive money until the creditors, bondholders, and preferred shareholders are paid.

Preferred Stock - Many companies also this type of stock which represents some degree of ownership in a company but usually doesn't come with the same voting rights. With preferred shares investors are usually guaranteed a fixed dividend forever. For this reason, preferred stock is more like a bond than a stock. This is different than common stock, which has variable dividends that are never guaranteed. Another advantage is that in the event of liquidation preferred shareholders are paid off before the common shareholder (but still after debt holders). Preferred stock may also be callable, meaning that the company has the option to purchase the shares from shareholders at anytime for any reason (usually for a premium). Theoretically, the price of preferred stock can rise or fall along with the common stock. In reality it doesn't move nearly as much. A good way to think of these kinds of shares is to see them as being in between bonds and common shares.  (If you don't understand bonds make sure also to check out our section on bonds.)

Different Classes of Stock:

Common and preferred are the two main forms of stock; however, it's also possible for companies to customize different classes of stock in any way they want. The most common reason for this is the company wanting the voting power to remain with a certain group; hence, different classes of shares are given different voting rights. For example, one class of shares would be held by a select group who are given ten votes per share while a second class would be issued to the majority of investors who are given one vote per share.

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When there is more than one class of stock, the classes are traditionally designated as Class A and Class B. Berkshire Hathaway (ticker: BRK), the company of Warren Buffett , has two classes of stock. The different forms are represented by placing the letter behind the ticker symbol in a form like this: BRKa, BRKb or BRK.A, BRK.B.Warren Buffett is known as "the Oracle of Omaha", he is the Chairman of Berkshire Hathaway, and arguably the greatest investor of all time. His wealth fluctuates with the performance of the market, but for the last few years he has been reported to be worth over $30 Billion, making him the 2nd richest man in the world behind Bill Gates of Microsoft. Buffet is a value investor. His company Berkshire Hathaway is basically a holding company for his investments containing public companies Coca-Cola, American Express, Gillette, etc. and other privately owned companies such as Geico.

Size matters: Small, mid or large cap Stocks
stocks are further broken down based on the size of the company (market capitalization). Market capitalization, or cap, is one of the criteria investors use to choose stocks, which are often categorized as small-cap, mid-cap, and large-cap. Generally, large-cap stocks are considered the least volatile, and small-caps the most volatile. The term market capitalization is sometimes used interchangeably with market value. It is calculated by multiplying the number of existing shares, or shares the company has issued, by the current price per share. For example, a company with 100 million shares of stock with a current market value of $30 a share would have a market capitalization of $3 billion.

  1. What does it mean to outperform or underperform the market?

    You'll probably heard it before, the market is up, the market is down... Everyday we hear about the stock market on the news, radio, and in the paper. What does it mean when they say: "The market turned in a great performance today"? What is "The Market" anyway?

    When people are talking about "The Market" they are actually referring to an index such as Dow Jones Industrial Average (DJIA), S&P 500, and the Nasdaq composite. The Dow Jones Industrial Average (DJIA) contains 30 of the largest and most influential companies in the United States. It is hands down the most recognized index in the world to represent how the stock market as a whole is doing.

    Small-capitalization (small-cap) stock - Shares of relatively small publicly traded corporations, with a total market value, or capitalization, of less than $1 billion, are typically considered small-capitalization, or small-cap, stocks. Small-cap stocks, which are tracked by the Russell 2000 Index, tend to be volatile in the short term, since they are issued by young, potentially fast-growing companies whose successes can't be guaranteed. Over the long term — though not in every period — small-cap stocks as a group have produced stronger returns than any other investment category. Mutual funds that invest in this type of stock are known as small-cap funds.

  2. Mid-capitalization (mid-cap) stock - A mid-cap stock is issued by a corporation whose market capitalization is between $1 billion and $5 billion, making it smaller than the large-caps tracked by Standard & Poor's 500-stock Index (S&P 500) but larger than small-caps. Investors buy mid-cap stocks for their growth potential and their prices, which are typically lower than for large-caps. At the same time, these companies tend to be less volatile than small-caps, in part because they have more resources with which to weather an economic downturn. Mutual funds that invest in this type of stock are known as mid-cap funds.

  3. Large-capitalization (large-cap) stock - The stocks of companies with market capitalizations of $5 billion or more are known as large-cap stocks. Market capitalization is figured by multiplying the number of existing shares by the current share price. Mutual funds that invest in this type of stock are known as large-cap funds.Large-cap stocks, which are tracked by Standard & Poor's 500-stock Index (S&P 500), are generally considered less volatile than stocks in smaller companies, in part because they have larger reserves to carry them through economic downturns. However, market capitalization is always in flux. Today's large-cap stock can become a small-cap stock if the share price plunges either in a general market downturn or as a result of internal problems. And the opposite is true as well, as the fairly recent growth of many of the country's largest companies demonstrates.

Different categories of Stock:

  • Growth Stocks - These have good prospects for growing faster than the economy or the stock market in general. Investors buy them because of their good record of earnings growth and the expectation that they will continue generating capital gains over the long haul. Most growth stocks either pay very little or no dividends because management reinvests earnings to feed the growth and have high stock prices relative to their current earnings or asset (high P/E ratios or high price-to-book ratios). A good example of a growth stock is online auction site EBAY.

  • Value Stocks - High quality companies that are out of favor with the market. These companies are opposite of growth stocks in that, they have low P/E ratios, price-to-book ratios and high dividend yields.

  • What are Penny Stocks?

    Stocks that trade for less than $1 a share are often described as penny stocks. Penny stocks change hands over the counter (OTC) and tend to be extremely volatile. Their prices may spike up one day and drop dramatically the next, reflecting the unsettled nature of the companies that issue them and the relatively small number of shares in the market place.

    While some penny stocks may produce big returns over the long term, many turn out to be worthless. Institutional investors tend to avoid penny stocks, and brokerage firms typically warn individual investors of the risks involved before handling transactions in these stocks. However, penny stocks are sometimes marketed aggressively to unsuspecting investors..

  • Blue Chip Stocks - Companies known nationally for the quality of its products or services, its reliability, and its ability to operate profitably in good and bad economic times. These stocks can sometimes be classified as growth stocks such as Coca-Cola and American Express. Investors with little tolerance for risk buy these stocks for their reliability and high quality earnings. They tend to generate decent dividend income with some growth. Since provide a combination of growth and income, some blue chip stocks  can also be considered Growth and income stocks.

  • Income Stocks - These companies pay high current income in the form of dividends and raise them regularly. Electric utilities and banks often fall into this category. As you can imagine, many investors in this type of stocks are retirees and others in need of high current income from stocks. The dividend yield on Real Estate Investment Trust (REITs) are also very generous since REITs are required to distribute as much as 90% of their income.

  • Growth and Income stocks - Companies that provide a combination of growth and income. These are  well-established companies that pay regular dividends and increase in value at a regular, if modest, rate. Very similar to blue chip stocks.

  • Cyclical Stocks - Cyclical stocks tend to rise in value during an upturn in the economy and fall during a downturn. They usually include stocks in industries that flourish in good times, including airlines, automobiles, steel, chemicals, travel and leisure, and any business dependent on home building.

  • Defensive Stocks - In contrast to cyclical stocks, stocks in industries that provide necessities such as food, electricity, gas, and health care products, or those that provide services that reduce the expenses of other companies, tend to be more price-stable. These stocks are also sometimes called countercyclicals.

  • Speculative Stocks - Internet and high-tech stocks are litter with these. Why? because these are young companies in a fast growing area with profits for the companies were acknowledged to be years away. Buyers of speculative stocks have hopes of making a killing (make a lot of money) in a short-term. Most of these stocks don't do well in the long run, so it takes big gains in a few to offset your losses in the many.

Next-->> How and where do Stocks trade?
 

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